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Merchant Operating Agreement

Seller Agreement & Terms

These terms govern shopkeeper onboarding, product listing standards, commissions, settlement schedules, and merchant fulfillment obligations on Marketnera.

Valid from: September 2026Meerut Merchant Network

This Seller Agreement constitutes a binding agreement between Marketnera ("we", "us", "our") and the registered shopkeeper or commercial establishment ("Seller", "Merchant"). By creating a merchant account or listing products, you agree to abide by these operating standards.

1

Commission & Transparent Pricing

Marketnera operates on a merchant-friendly model designed to empower local businesses in Meerut:

  • Zero Onboarding Fee: No hidden onboarding, registration, or catalog upload charges.
  • Commission Rates: Platform commissions are category-specific and agreed upon during digital store onboarding (typically between 0% to 5% based on item class).
  • Taxes: All merchant payouts are net of statutory GST and Tax Deducted at Source (TDS) under Section 194-O of the Indian Income Tax Act where applicable.
2

Payout Schedule & Settlements

Timely cash flow is critical for neighborhood retail. Marketnera executes rapid merchant payouts:

  • Same-Day / T+1 Settlement: Verified order earnings are directly settled into your registered Indian bank account via Razorpay automated node settlements on a daily (T+1) basis.
  • 100% Digital Prepaid Orders: All orders on Marketnera are securely paid online (UPI, Cards, NetBanking), eliminating cash handling risks, payment discrepancies, and unpaid returns for merchants.
  • Bank Verification: Merchants must provide a valid GSTIN (or Trade License), PAN card, and verified cancelled cheque/bank account details before receiving settlements.
3

Product Listing & Quality Rules

  • MRP Integrity: Listed prices must never exceed the Maximum Retail Price (MRP) printed on the product. Selling above MRP is strictly illegal under the Legal Metrology Act and leads to immediate suspension.
  • Freshness & Expiry: All perishable food items, groceries, and packaged consumables must be fresh and well within their expiry / best-before date.
  • FSSAI Registration: Food, snack, and grocery merchants must display and upload a valid FSSAI registration certificate on their profile.
  • Accurate Stock Levels: Sellers must keep stock levels updated on their Shopkeeper Dashboard to avoid customer cancellations.
4

Prohibited Items & Activities

Sellers must strictly NOT list or supply:

  • Counterfeit, replica, or pirated merchandise.
  • Tobacco, cigarettes, e-cigarettes, and illegal narcotics.
  • Alcoholic beverages without state excise e-commerce authorization.
  • Hazardous chemicals, unauthorized fireworks, or explosive materials.
  • Prescription drugs (Schedule H/X) without authenticated verified pharmacist credentials.
5

Fulfillment SLA & Liability

To maintain our 1-hour delivery target in Meerut:

  • Acceptance: Incoming customer orders must be accepted or rejected within 5 minutes.
  • Packaging: Items must be securely packed and marked "Ready for Pickup" within 15 minutes of acceptance.
  • Damage Liability: If an item is delivered damaged or incorrect due to seller packaging negligence, the merchant bears the cost of refund or replacement.
  • Termination: Repeated cancellations, expired items, or consumer complaints will result in permanent removal from Marketnera.

Seller Benefits

  • Direct access to thousands of nearby Meerut customers.
  • Dedicated delivery riders pick up from your counter.
  • Automated daily bank settlements via Razorpay.
  • Real-time POS, barcode scanner, and inventory analytics.

Ready to Join?

Register your store in under 2 minutes at marketnera.com/register.